10 years
In 2020 Simple Rules design studio celebrated its tenth anniversary!
For a decade we have been making the best games for your kids!
Over 1.5 million games have found their homes, and our games are being played all over
the world.
1 500 000 games
38 countries
3000 components
Own factory.
Quality control of materials and production process.
We make games for your children as for our own kids.

Simple Rules' games are translated into English, German, Japanese, Chinese, and many other languages.
Daria Ermakova
Founder of the
"Simple Rules" board game design studio
We have principles that guide us in life, and we try to make sure that they have a place in our careers as well. These are very important things such as friendship, children, and family. Everyone who works with us and who helps us shares these values. We believe that even in a serious business it is important to retain your humanity and remember why you got into this in the first place.


Learn more about "Simple Rules" manifesto
FEEDBACK
from experts
  • ZHENYA KATZ
    Teacher
    Rhyme Time is a game where kids have to look for rhymes using cards with pictures (e.g. shampoo - kangaroo, snail - tail or king - ring). Rhyme Time is a fun, unique, and very exciting game for the whole family. You might see 5 five-year-olds crushing the game and teens struggling to find a single rhyme. Occasionally, you can even see children beating adults in the game.
  • ANNA POLISHCHUK
    Child neuropsychologist
    Ribbit Hop is a great and very important neuropsychological game. Every child ages 2 to 7 must have one. So what's the point and how to play it? A child must send all the frogs onto a Lily Pad board. They must do it using their fingers only. With one flick or a push, the child tries to send a Frog to a Lily Pad. It's important to note that according to the rules a child must use one particular finger. There are 2 dice to determine the finger and the number of tries. Thus, when touching the frog, the child trains each finger. Once again, the game is a must-have! This is a tried and true game.
  • ANNA SKAVITINA
    Analytical psychologist
    Expert of the journal Psychologies
    Kids can start playing Pony Run starting from 4 years old. It's not so easy to find games of this quality for younger kids. Despite 4 years old being a good age to start playing games with rules, for a lot of children it's hard to handle losing. This type of game will help reduce the stress of losing and will give your child a chance to try their best until they finally win. This contributes to gradually coming to terms with the fact that nothing terrible happens if they lose a game or two.
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